All people reading this must be alive, yet not all alive people treasure the ‘living’ or find out the meaning of life. ‘LIVE LIFE’ is the our first purpose of brand, to remind people their state of living by emphasize organ’s beauty and functions. We design lifestyle products in organ shapes, hoping people will appreciate their organ and inner body first, then be grateful to their existence and life. We believe ‘GIVE LIFE’ is the next level of life:  giving the life to others. Contribution to others by body, like organ donation, maintaining the others’ life and hope. 

| Lifestyle Product | Streetwear | Urban Art | Positive Vibe | Organ Donation|


We are LIVING.


Made in ORGAN.

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Hz01 Heart Lamp, is to utilize lighting of heart organ to symbolize the hope and transmission of life. Organ donation is never sufficient in societies. Thus, ‘LIVE’ creates the first product, Hz01, beautifies organs, and alters conservative thinking towards organs, helping promote organ donation. Hz01 is awarded by Microfund 2018, and exhibited in Business of Design Week Design Inspire 2018. 

(10% profit of each Hz01  purchase goes to '關心您的心' ,the NGO in HK. )



There are three colors: Death Color, Organ Color, Birth Color.

Organ Donation Rate    ~0.0075%
Birth Rate                       ~0.76%
Death Rate                     ~0.62%
of Hong Kong people in 2017
Comparing three rates, small number of donation is shown.



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